BY: DOMINICK MWAMBUI
You must have seen a
notification on facebook that so and so is using free services, right? How
appetizing it looks and you definitely want a share of the freebies but before
you do that, do you know what implication it has on the African technoprenuers?
The freebies campaign
in Africa by offshore companies is on the verge of killing technoprenuers in Africa
if something is not done soon, thanks to you and many others using their free
services.
Like the infamous sell
of slaves, mobile service providers are in partnership with the big giants to
canjole African internet users into tech slavery. This is through free zones. Like
in the past when chiefs would sell people to the whites, Facebook and Google
are currently busy courting mobile service carriers across the continent such
as MTN, Vodacom, Bharti Airtel and Safaricom among others to give free services
to some of their subscribers.
Some critics say they
are operating like drug pushers; give potential customers free ‘hits’in small dosages
just to get them feel ‘high’. The minute
they become addicted, start craving for more and can’t do without, you start
charging and being in control of their fate. This is a far fetch plan and it will have
drastic effects on African tech talent.
The African continent
is made up of 1 billion people and by 2013, the internet penetration on the
continent was at 16% with 67 million smart phones in use. The Mckinsey consultants’ data estimates that
by 2025, internet penetration will have reached 50% and by then there will be
360 million smart phones on the continent.
What offshore companies
are interested in is this surge in internet users and controlling them so that
they can have a big share of the cake leaving African technoprenuers with
nothing. How will you go for an African solution when there are freebies for
you?
The move by the giants
is killing African’s home grown solution, innovations and entrepreneurship.
This is by creating a no level ground in digital franchise.
Therefore it up to the
African governments to set up oversight bodies to regulate just how much
influence Google and Facebook have on the digital market.